IBG (Innovative Beauty Group), a division of the Albea Group, is a leading global beauty solutions provider proudly serving some of the world’s most dynamic mass and prestige beauty brands.Comprised of Orchard Custom Beauty and FASTEN Packaging, IBG applies its industry expertise to support its customers with innovative and responsible custom and turnkey solutions that include design, sourcing, formula development, bespoke packaging and accessories for color cosmetics,skin care, personal care, home care, hair care, and gifts with purchase.
With a global team of beauty experts and a distinctly personal approach, IBG empowers all of its clients – from established beauty brands to first-time private label retailers – with strategic partnerships that bring visions to life, and products seamlessly to market. The company has offices in Shanghai, Los Angeles, New York, Toronto, the Netherlands and Paris.
▲意大利博洛尼亚美容展ORCHARD展位
Q:IBG在美妆产物的销售通路上,重要有哪些方式?
The main tunnels where IBG sell cosmetics products?
IBG serves a diverse customer base consisting of Mass Retailers, Discount Retailers, Beauty Retailers and Beauty Brands offering a vast product portfolio of cosmetic solutions – 35% Color, 30% Skin & Personal care and 15% Bath & Hair Care.
Q:外洋美妆市场当前出现什么样的特点?这对中国商家来说有着怎样的时机?
What are the characteristics of the overseas beauty market? What’re the opportunities for Chinese companies?
The overseas market is broad and diverse in each region. Latin America varies greatly from North America and Europe or even France. We strongly believe we can support Chinese retailers to first develop local offerings with product ranges that could then be rolled out in other countries, as we would integrate the approach from the start.
Q:贵司探求相助伙伴的途径有哪些?一个完整的企业相助流程是怎样的?
How does IBG find cooperation partners? Can you please introduce the complete cooperation process?
As a service company, we build a network of partners tailored to each customer segment. It’s not the same to work with prestige brands, as it is to work with a mass retailer.
Our approach is as follows: our team surveys the market in China and meets with potential partners. During this process we visit their factories and perform sustainability and quality tests before selecting a partner.
Our partners’ sustainability ratings are very important to us. We started a program a few years ago called“Raise the Bar” to support our partners in getting better on Corporate Social Responsibilities at the level expected by our customers.
Q:中国产物选择IBG作为出海渠道,有什么优势?
What are the advantages of choosing IBG to export oversea?
A:我们的团队中约莫有25%的人在亚洲,别的的人在欧洲和北美各占一半。IBG对各种终端市场有着广泛的相识,并在差别的客户细分市场拥有独特的专业知识组合,从扣头零售商到高端美妆品牌,以及美妆和个人照顾护士市场的所有产物细分市场。
IBG has vast knowledge of various end markets and a unique combination of expertise in diverse customer segments, from discount retailers to prestige beauty brands, as well as all product segments of the beauty and personal care market. Approximately twenty five percent of our team is in Asia and the rest are split about 50/50 between Europe and North America.
▲图源:IBG官网
Q:出海的产物,是否有什么必要特别改造的?
Is there anything special to do for the products sold oversea?
The key is to create formulations and designs that are tailored to each consumer’s “group or communities.”Focusing on the country is less important than focusing on a demographic of consumers that have a given need (i.e., acne, oily skin, curly hair, etc.).
Q:接下来,IBG对中国市场或相助伙伴有什么样的发展规划?
What’s the development plan of IBG and the cooperation plan with partners in the coming years?
In the coming year, our efforts will be focused on reinforcing our network of partners to be even stronger in our quality and innovation approach. This is to provide the best possible solutions to our customers when they have a complete/large product range to develop - where our project management capabilities and turnkey solutions can accelerate the Go-To-Market strategy.